February 09, 2010

Hot Tub Time Machine Movie Campaign

Spurring off of the success of Eventful's first movie Demand campaign for Paranormal Activity, we're aiming to duplicate the theatrical accomplishment. Though, the premise behind the latest film we're helping to promote this go around couldn't be more different.

Time Travel, hyper-color clothes, hot tubs. All of these are ingredients in the current movie campaign for Hot Tub Time Machine. The film stars John Cusack, Rob Corddry, Craig Robinson, Clark Duke and Chevy Chase. The idea behind the movie is that four buddies (C. Chase excluded) go for a ski vacation and travel back in time when they they unknowingly got into a hot tub time portal to fill a dull evening. Having another chance to relive their lives during the 80's isn't exactly how they expected it to be. The idea behind the Host it! campaign is for fans of laugh-out-loud comedies to have a chance to view the film before its official release.

The screenings are currently taking place in over 30 US cities - more are being added as the Host it! campaign ramps up. And the fans get a chance to either attend a screening with a friend or they can Host A Hot Tub Party where they can invite nine of their friends to join them and enjoy reserved seating, free snacks and a free t-shirt. Here is a group of Eventful folks already enjoying their screening:



The campaign is not nearly finished and is already looking like it's going to be one of our most successful to date. Register here to attend or host a screening now and be among the first to see this new film.

February 04, 2010

Grammys: A Night Of Surprises

There's one star-studded night that nearly all musicians and music-lovers look forward to over most nights: The night of the Grammys award show. That's the one event where all of the year's best musicians and performers get together to celebrate each others' ideas and works. And, we all tune in to see the glitz and glamour and hullabaloo. Not to mention the performers of the year taking stage to demonstrate why they're up for an award. It's truly the pinnacle of the music year.

And, this year's event was no disappointment. Stephen Colbert expertly hosted the awards ceremony (not to mention bringing a trophy home for himself) and there were excellent performances by Beyoncé, Dave Matthews Band and P!nk. Some may say that the real show-stoppers were the duets pairing the old and new like Lady Gaga and Elton John or the Taylor Swift and Stevie Nicks combo. Any way you look at it, the award show was worth every second for those that tuned in.

Most of the awards given out were as expected, although there were some shockers. Here are a few of the more notable awards:

• "Use Somebody" by Kings of Leon, Record Of The Year
• "Fearless" by Taylor Swift, Album Of The Year
• "Single Ladies (Put A Ring On It)" written by Thaddis Harrell, Beyoncé Knowles, Terius Nash & Christopher Stewart & performed by Beyoncé, Song of the Year
• Zac Brown Band, Best New Artist
• "Halo" by Beyoncé, Best Female Pop Vocal Performance
• "Make It Mine" by Jason Mraz, Best Male Pop Vocal Performance
• "I Gotta Feeling" by The Black Eyed Peas, Best Pop Performance By A Duo Or Group With Vocals
• "Poker Face" by Lady Gaga, Best Dance Recording

February 01, 2010

Most Demanded of 2009

For many, the New Year is a time for reflection. Some think about the things that they've accomplished over the previous year. Some focus on what can be improved. We here at Eventful are no different. We think about what the previous year brought to us. In short, it brought Demands. And lots of 'em.

Thanks to the active and energized Eventful community, 2009 was a record breaking year in terms of overall Demand numbers. You all knew the acts you wanted to see and weren't timid about saying so. Which is exactly why Demand works as well as it does. This year was a little different than in the years gone by, though. In previous years, Demand was mainly a tool for musicians to know where to play live shows. But in 2009, other forms of artists got some heavy numbers - including the top spot in the Most Demanded list. Painters, speakers, moviemakers. These clever people are all figuring out new ways to use Demand.

So with no more adieu, here are the acts that received the most Demands last year:

1. Paranormal Activity ( Paranormal Activity campaign page ) with 1,221,574 Demands
2. KISS ( competition page ) with 375,124 Demands
3. Justin Bieber with 138,866 Demands
4. Jonas Brothers with 129,283 Demands
5. Paramore with 85,929 Demands
6. Youth In Revolt ( YIR campaign page ) with 32,245 Demands
7. Adam Lambert, Kris Allen & Allison Iraheta ( Competition page ) with 54,345 Demands
8. Rascal Flatts with 53,046 Demands
9. Boondock Saints II: All Saints Day ( Unofficial campaign page ) with 45,790 Demands
10. Jason Mraz with 40,634 Demands

July 02, 2009

10 Million Users!

April 23, 2009

World’s Largest Music Festival Meets World’s Largest Source Of Events

Eventful and Summerfest have teamed up to hold a competition for one lucky band to play a set at Summerfest 2009. The competition has been underway for a week and there are already over 450 performers battling for the spot. And, since the competition goes until 2 pm PST on June 3, 2009, it still looks like anyone could win the coveted spot.

Summerfest 2009 will take place June 25 – July 5 from noon until midnight daily. The World’s Largest Music Festival and Milwaukee’s cornerstone summer celebration attracts the music industry’s hottest stars, emerging talent and local favorites. The Marcus Amphitheater and 10 additional stages, along with a diverse selection of food and beverage vendors, marketplaces and interactive exhibits, are set against the Lake Michigan and downtown backdrops, creating a festival experience like no other.

Once a band is registered for the competition, the rest is up to the support of their fans. Regardless of their location, fans across the nation can increase their favorite acts’ chances to play at Summerfest by using Eventful’s Demand service. The performer with the most Demands will see the opportunity of a lifetime come alive to set foot on the stage of The World’s Largest Music Festival this summer!

To give an idea of the caliber of this festival, here’s a list of just a few of the performers scheduled to hit one of the numerous stages: Talib Kweli, Gavin DeGraw, Barenaked Ladies, Kid Rock with Lynyrd Skynyrd, The Fray with Jack’s Mannequin, No Doubt with Paramore, Kenny Chesney, Chicago with Earth, Wind & Fire just to highlight a few of the huge acts.

Any band is eligible to join the competition. To register or learn more about the contest, go here. There, you’ll also have access to a custom-made widget to place on your websites that will link your fans directly to the competition to make voting simpler.

May the best band win!