May 03, 2012

Demand Christian Grey & Anastasia Steele!

Women across North America are being hypnotized by E.L. James’ Fifty Shades of Grey. As most know by now, the book is highly erotic, and blush-worthy to say the least. The love story following literature student Anastasia Steele and young entrepreneur Christian Grey through the trials and tribulations of a daring, passionately physical affair has resonated in the hearts (and libidos) of the women who read the trilogy.

The literary phenomenon has been featured on talk shows nationwide, gone viral on the internet, and spawned hundreds of “Greysessed” fans, both young and old alike. Women are finding themselves getting their "mommy porn" fix on the side of the highway, outside daycares, or anywhere that is light enough to read the pages. Although author E.L. James initially intended for the book to be Twilight fan fiction, the series has taken on a life of its own. James recently sold the movie rights to Universal Studios for a hefty seven figure sum.

Fifty Shades of Grey screen shot

The recent movie rights have created a frenzy over who will play the leads in the sure to be steamy movie. Eventful has launched a campaign where readers can choose who should play Christian Grey and Anastasia Steele in the upcoming film. Fans can go to here and pick their favorite couple with a kink! Currently in the lead: Matt Bomer and Emma Roberts. Select your perfect Christian Grey and Anastasia Steele and spread the word to your fellow Fifty fans to make sure your man (and woman) wins!

Posted by wil at 02:39 PM | Comments (0)

March 29, 2012

Eventful CEO Jordan Glazier Speaking With Renouwn Tech Blogger Robert Scoble

Robert Scoble, creator of the Scobleizer blog, asked to sit down with Eventful's CEO, Jordan Glazier, to talk about Eventful.com, the online events world in general and where this idea is headed.

Here is their conversation:

Posted by wil at 02:43 PM | Comments (0)

February 23, 2012

Eventful Get's KISSed by OMMA

The OMMA Awards celebrate the year’s most innovative and brilliant online advertising creative, campaigns and Web sites across 70 categories within three disciplines. And Eventful & KISS won the 2011 OMMA Award for Best Integrated Online Campaign in the category of Entertainment: Music!

Doc McGhee
Doc McGhee, KISS' manager, posing with the award

Generating an emotional connection with fans, the iconic rock group KISS ran a digital campaign with Eventful to create a user-generated tour across America. It gave KISS fans the opportunity to give 22 unsigned bands out of the thousands that entered a chance to open for KISS in 22 cities. Eventful had to beat out such stiff competition as Los Tigres and their Your picture with campaign as well as Fiat and their The FADER FORT by FIAT campaign. Which makes the award - which resides atop the front desk at the Eventful office for all to covet - that much more valuable!

Eventful had to beat out such stiff competition as Los Tigres and their Yourpicturewith campaign as well as Fiat and their The FADER FORT by FIAT campaign. Which makes the award - which resides atop the front desk at the Eventful office for all to covet - that much more valuable!

It was an honor and a privileged to work with Doc McGhee and KISS on their last two tours to empower their fans to decide the routing of their tour and which bands got to open for them.

Dean Cramer's SO LOW
Dean Cramer's SO LOW, the winning band for the Bristow show, meeting KISS

Check out the list of winners on the custom contest landing page!

Posted by wil at 03:05 PM | Comments (0)

February 14, 2012

Valentine's Day Concerts

heart music

There are a lot of things in life that evoke the sensation of love. Flowers, romantic walks along the beach, chocolate. But maybe the easiest way to find your way to Love Street is through music. Which is why a live concert is such a perfect event for a Valentine's Day date. It's a good thing that a lot of today's biggest and best artists are willing to donate their Valentine's Days to give you the shot at a perfect outing with the one you love.

Trey Songz

R&B fans, Valentine's Day can be your day with performances like the Trey Songz & Ne-Yo Valentines Day show at the Verizon Theatre at Grand Prairie in Grand Prairie, TX. Or the Keith Sweat show that's about to go on at Soldier Field Stadium in Chicago. OR such as the one that Estelle is going to give the fans at the House of Blues in Dallas.

Maybe you're more interested in having a Top 40s type of holiday. In that case, Lady Antebellum is playing with Thompson Square at the Energy Solutions Arena in Salt Lake City, UT. And Cody Simpson is at the House of Blues - Chicago chapter. And American Idol winner Kelly Clarkson performs tonight at the Hard Rock in Biloxi, Mississippi.

Perhaps you enjoy a little salsa in your rock 'n' roll? Then check out Los Lonely Boys' most romantic show of their careers tonight at The Knitting Factory in Boise, Idaho.

Motley Crue

Or if you like your V Day to be a little rowdier, Motley Crue can help by serenading you + yours in Sin City at the The Joint at Hard Rock Hotel. Social Distortion is also rocking out V Day to all the studded metal fans at the Modesto Centre Plaza in Modesto, CA.

On the flip side to the rowdy, Elton John is also in Vegas to put a lighter touch to the holiday by performing at The Coliseum at Caesars Palace.

And you Canadians, don't think for a second that you're forgotten. After some internet research, it turns out that there IS Valentine's Day in Canada. Congrats! So, why not take in a show, too? Simple Plan is at Rexall Place in Edmonton, Alberta. Or City and Colour is at the Center in the Square in Kitchener, Ontario.

Maybe your date prefers something new and exciting on such a special occasion! For those of you looking for a new musical experience with your love, The Asteroids Galaxy Tour is onstage at Echo in LA.

And for those of you that just want to hear some straight-up love songs, Gavin DeGraw has the UK covered by performing at the O2 Shepherds Bush Empire in London. And Kenny G is in Phoenix at the Celebrity Theatre.

Skrillex

There are even Grammy award winners putting on shows tonight such as Skrillex at the O2 Academy Liverpool in the UK. And Florence and The Machine is bringing her unique take on rock to the lovebirds in the Netherlands by playing De Effenaar.

There is literally any kind of music show happening in literally every joint with a stage around the planet. And each show will give your date and you a different and memorable experience. That's the magic of music combined with the romance of Valentine's Day. To find out what V Day concerts are happening near you, all you have to do is click here!

Posted by wil at 10:20 AM | Comments (0)

February 02, 2012

Reading Is Healthy

Eventful created its first Demand it! competition for a book. The competition is in support of THE END OF ILLNESS by David B. Agus, MD. With the release of THE END OF ILLNESS, the Demand it! platform will be used for the first time to empower consumers to redefine how they view their own health. Pretty exciting stuff!

End of Illness

The competition began on January 17th when consumers could “Demand the End of Illness” by visiting the custom-built landing page. All participants receive exclusive content from Dr. Agus, an excerpt from the book, video content and a virtual educational session with Dr. Agus himself. Participants can share the campaign experience and its content across their social graphs with seamless integration to Facebook and Twitter so their friends and family can benefit from Dr. Agus’ groundbreaking approach.

Dr. David Agus is one of the world’s leading cancer researchers and practitioners. He is professor of medicine and engineering at the Keck School of Medicine of the University of Southern California and the USC Viterbi School of Engineering and heads USC Norris Westside Cancer Center and the Center for Applied Molecular Medicine. In THE END OF ILLNESS he envisions a future in which health care, driven by technological breakthroughs, is about disease prevention, individualized medicine, and treating the body as a whole system rather than treating specific ailments and symptoms.

“THE END OF ILLNESS is Dr. Agus’s call to action to apply technology and innovation to health care in order to redefine it for the future,” says Martha K. Levin, Executive Vice President and Publisher of Free Press - the publisher of the book. “We felt the marketing for the book should be similarly forward-looking and innovative, and have found a great partner in Eventful to help us accomplish that.”

“We’re honored to be working with Free Press to offer the Eventful community exclusive access to THE END OF ILLNESS groundbreaking content and Dr. Agus’s practical advice,” said Eventful's CEO Jordan Glazier. “Eventful Demand it! is fundamental to music and motion picture social media strategy. Eventful is thrilled that Free Press and Dr. Agus share our vision of creating new communities by offering and sharing exclusive experiences using social media in the literary space.”

Posted by wil at 11:07 AM | Comments (0)