Our CEO Jordan Glazier was in Los Angeles this morning at the LA Hilton in Universal City to participate in the Variety Film Marketing Summit. He took part in a great panel entitled “Urgency & Driving Moviegoing Frequency.” The panel was moderated by Variety’s film editor Josh Dickey and other participants included Ted Hong (Chief Marketing Officer-Fandango), Ted Mundorff (CEO of Landmark Theatres), and Henri Mazza (Chief Creative Officer-Alamo Drafthouse Cinema). They had a great discussion about film marketing to moviegoers, premium formats and experiences, loyalty and discount programs, and the most effective ways to reach consumers. The experienced group of panelists discussed new methods that marketers can participate in to produce incentives at theatres and drive overall moviegoing frequency. The audience was treated to some intriguing points about audience segmentation and targeting, reaching consumers through the mobile platform, social marketing, and the importance/resurgence of direct marketing through email.
Jordan will be back in Los Angeles THIS THURSDAY (October 6) to participate in Digital Music Forum West at the Hollywood Roosevelt Hotel. He will part of a great panel entitled “New Technologies for the Fan.” The discussion will focus on the way in which technology and data are changing the fan experience, the way the business evaluates and values fan interaction, and what it means to be a music fan in today’s world. Questions to be addressed include: Which form(s) of digital media (online, email, social, mobile) have proven most effective in engaging fans and driving desired behavior? How do technology innovations for fans differ between recorded music vs. live music and events? What do artists and the industry need to do to better engage with fans, both online and offline? Who’s doing it the right way? The panel will be moderated by Jeff Pollack (Chairman & CEO, Pollack Media Group). Other participants will include Evan Lowenstein (CEO & Founder, StageIt), Neil Vineberg (Chief Marketing Officer, ThingLink), and Wilhelm That (Marketing Director, Flowd).
If you happen to be in the LA area, drop by the Hollywood Roosevelt Hotel (7000 Hollywood Blvd.) and check it out! The panel runs from 5:30-6:30pm.