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      NOORDKAAP TAXI & MAX DOVEY in Cologne


      • NOORDKAAP TAXI & MAX DOVEY Photo #1
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      June 22, 2019

      Saturday   1:00 PM

      Sudermanstrasse 2
      Cologne, Nordrhein-Westfalen

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      EVENT DETAILS
      NOORDKAAP TAXI & MAX DOVEY

      Meeting Point: King Georg Büdchen, Sudermanstrasse 2, 50670 Kölnwww.taxi.noordkaap.org "Cologne, What is Your Mother’s Maiden Name?" Join a psychometric taxi ride and say what you see. Each route has been devised with participants from the Youth Academy to produce new psycho-geographic urban tours of the city of Cologne. In Max Dovey’s new site-specific project for Noordkaap Taxi, his focus is on data science methods that combine language and psychological analysis for profiling. Data from social media, emails and blogs are analysed to produce psychological profiles. Cambridge Analytica, the now defunct company that provided campaign support to both Donald Trump in the US and the pro-Brexit movement in the UK, sold such psychometric analyses to produce targeted audience demographics for more persuasive campaigns. Max Dovey transforms psychometric personality models into a navigational compass for the city of Cologne. This is a collaboration with Bessie Normand, Argia Helen Wehner, Johannes Hoffmann and Emma Bieck of the Youth Academy Cologne. Language: English, partly German NKTaxi is a production of Noordkaap in collaboration with the Academy of the Arts of the World Cologne and made possible with the kind support of:  

      Categories: Performing Arts

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