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      Aligning Digital Marketing with the Customer Journey - June 18, 2019 in Golden Valley

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      June 18, 2019

      Tuesday   5:30 PM

      Veranda/Boardroom , 5418 Wayzata Blvd
      Golden Valley, Arizona

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      Aligning Digital Marketing with the Customer Journey - June 18, 2019

      In this digital age, the customer is in control. That’s why so many businesses have begun to focus on improving the Customer Experience. But when it comes to digital marketing, many organizations stick to old habits and struggle to apply what they learn. This presentation will show you how to create more effective digital marketing by aligning your efforts with the customer experience. We’ll explore the basic tools and techniques used to understand the customer journey and the digital touchpoints your customers use. More importantly, we’ll introduce a process and some simple tools that marketers can use to start mapping their marketing efforts to key stages within the customer journey. Join us to learn how you can deliver the right message to the right person at the right time by aligning your digital marketing with the customer experience. Key takeaways: ● This session is designed for those who are just getting started with the basics of the customer journey and need an action plan to make a change. ● Understand the purpose of the core tools used to understand the customer experience: personas and customer journey maps. ● Explore why understanding the customer experience is critical to effective marketing. ● Learn how to use two simple tools that will help you gain a deeper understanding of customer needs across the buyer’s journey, and map your digital touchpoints to each one. Schedule 5:30 - 6:00pm  Networking/registration 6:00 - 7:00pm  Program 7:00 - 7:15pm  Q&A 7:15 - 7:45pm  Networking SpeakerMatt Dittbenner, Marketing Director, Plaudit Design

      Categories: Business & Networking

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.