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      Snow Tha Product in Santa Cruz

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      November 17, 2019

      Sunday   9:00 PM

      1011 Pacific Avenue
      Santa Cruz, California 95060

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      Snow Tha Product

      Snow Tha Product has achieved what many artists coming into the rap game couldonly hope for longevity. Since dropping her first project Unorthodox in 2011, fastforward seven years later and she is a mainstay in the hip-hop world selling outnational tours, two successful merch lines, countless projects, and most importantly,a legion of loyal fans. Snow has become a symbol of hard work, perseverance and rawtalent. Her relatability goes beyond gender or ethnicity, Snow refuses to conform tosocietal expectations and stands up for issues that she believes in whether itswomens rights, immigration, or other political issues.Born in San Jose, CA to Mexican immigrant parents that dealt with the struggles ofbeing undocumented and raising children born in the U.S., Snow grew up bothbilingual and bicultural. She is able to rap in both in English and Spanish andincorporate melodies reminiscent to the 90s era R&B she grew up loving. Equally astalented singing as rapping, she developed her vocal skills singing along to both R&Bclassics, as well as Spanish baladas. Snow started performing at a young age beforeputting out multiple mixtapes and dropping viral music videos/songs on YouTube,which gained the attention of both fans and respected emcees, and eventually landedher a deal with Atlantic Records.A well-known artist with a strong social media presence, Snow has over 109 millionviews on YouTube, 2.6 million fans on Facebook, 678k fans on Instagram, and has alegion of loyal fans awaiting her new releases. Snows musical influences stem fromMexican legend Alejandra Guzman to international rap star, Drake. She has beenrecognized and respected throughout the hip-hop industry for carving her own lane.Her reputation as a spitfire performer has her nonstop energy shows selling out fromthe West to East Coast. In addition, Snow has utilized her business and marketingability to successfully create and build the Woke brand, which includes the clothingline Woke Apparel and her online series 2016, Snow Tha Product released her debut EP under Atlantic Records, Half WayTherePt. 1. The project had two standout tracks, Nights and Nuestra Cancion.The following year, she dropped a remix titled, Nuestra Cancion Pt. 2, featuringreggaeton star Arcangel that hit #4 on the Latin Urban Radio Billboard charts. Themusic video has gone on to garner over 14.6 million views on YouTube, making itSnows most-watched video to date. That same year, she contributed to the popularHamilton Mixtape, on the track Immigrants (We Get the Job Done) alongsideK'naan, Riz MC, and Residente. In late 2017, she released her latest mixtape VibeHigher, which featured her artists LexTheGreat, Castro Escobar, and AJ Hernz. Themixtape was followed by a nationwide 30-date tour.Beyond her lyrical capabilities and entrepreneurial skill, Snow Tha Product has provento be a talented actress. In 2017, she made her official acting debut in the secondseason of USA Network's highly-rated TV series Queen of The South, portraying thecharacter of Lil' Traviesa. Last year, she also won an MTV VMA for Best Fight Against the System video for Immigrants (We Get the Job Done) from The HamiltonMixtape. Most recently, she released a single titled Help a Bitch Out (Feat. O.T.Genasis), for which the video premiered on WorldStarHipHop. Her career continuesto grow everyday both behind the mic and in front of the cameras. Snow Tha Productis an artist that speaks up for what she believes in, and never forgets where shecomes from.

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