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      Social Media Workshop Series in Wenatchee

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      May 6, 2019

      Monday   8:30 AM

      430 Olds Station Road
      Wenatchee, Washington 98801

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      Social Media Workshop Series

      Do you have a hard time keeping up with social media trends? If you answered yes, then this three-part workshop is for you! Join us on three Mondays in May for this interactive and informative workshop series.GWATA is partnering with Digital Media Northwest to offer this in-depth workshop for local businesses to learn new strategies for their social media marketing. Attendees will learn how to engage with current customers and find new customers online. The three-part series will be taught by Dominick Bonny. This is a great workshop for small business owners, marketing managers, staff who handle social media posting, or any community member interested in learning more about social media strategies for small businesses.This workshop is designed as a series. Registration includes a seat in all three sessions. Each session will build on skills learned in the previous session. Seating is limited. Tickets are $50 for GWATA members and $75 for public. Coffee, water and a light snack will be provided. Week 1: The Basics - What's Your Story? (Monday, May 6) Social media marketing is a marathon, not a sprint. It's important to calibrate your expectations and realize that you're going to be building a movement, and that takes time and sustained effort as well as creativity and interaction with your audience.  Topics covered: selecting the right platforms, finding/cultivating your brand voice, finding your audience, crafting your social media communication strategy, and resources and tools like management dashboards. Week 2: Taking the next steps: ad buys, analytics and tracking your progress (Monday, May 13) It's not secret that Facebook and other social media platforms are for-profit businesses. It's also no secret that if you rely on your organic social media reach you're probably only hitting 4-12% of your followers with any given post. If you take the time and spend the effort to create photo and video content for your business you'll probably want to invest in small boosts or online ads to ensure your content is being served to the right users. Topics covered: outlining an ad or boosting strategy, choosing the right ad platform, ads vs boosts, identifying/creating your target audiences, selecting budget and duration, monitoring ads, and platform analytics Week 3: Final tips & tricks (Monday, May 20) The final week will continue building on what the class has already learned. Dominick will talk more about using higher-level content to tell your story, return on investment, and how to remember to have fun during the process.

      Categories: Business & Networking

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.